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Gillie Houston
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July 10, 2015

I’m talking about Free Slurpee Day.

To some, the Slurpee is a mere symbol of syrupy, technicolored overindulgence. Lowly sources of sugar highs, brain freezes, and red and blue-stained tongues. A 28°F, nutritionally devoid cup of toxic-looking slush. But for me, and many, Slurpees represent much more: home, childhood, friends, and family.

The perennial convenience store chain began Free Slurpee Day in 2002, offering the first 1,000 people through the door of each location a (of course) 7.11-oz. Slurpee. About 7 million free Slurpees were given out that year.

Since then, Slurpee Day has evolved, upgrading the free cup size to their small (12 oz.), and, in 2014, expanding the day into a whole freebie week, offering up steals on cookies, Twinkies, Big Gulps, and other convenience store classics.

How do you get one? Just walk into any 7-Eleven store on July 11 (Get it? 7/11?) and ask for one, between the hours of 11 a.m. and 7 p.m.

If you’re thinking, “So what’s in it for them?”, Free Slurpee Day is in fact a huge sales day for 7-Elevens nationally. And that doesn’t just go for savory side snacks. Oddly enough, the sales of Slurpees themselves on Free Slurpee Day in 2011 were up 38 percent from average — proving that people are willing to pay for more of what they love.

And man, do people love their Slurpees. About 7,290,000 gallons of Slurpee — or 12 Olympic-size swimming pools worth — are consumed worldwide every year.
 
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