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I'm referring to the the Dealer Rater web site.

http://www.dealerrater.com

First off, I have no relationship to this site; but I do like to support it and try to get other owners to list their dealers on it. Since it is international and universally available I think everyone who buys a car should evaluate their dealer for all to see. I personally rate my dealer after every financial transaction. I have also made my dealers aware that I am evaluating them publically on the site. I have noticed that all the dealers I have had business with now know me by name, get out of their chairs to open the door for me when they see me coming, personally call out to me when they see me at off site locations, etc. I am getting great service now from M-B and Toyota. I reciprocate by giving them great evaluations on the site: http://www.dealerrater.com

One caveat, when you enter your dealer into the database, please make a point of using the correct business name and address to avoid duplications. Also, be sure to name the actual individuals that you are evaluating. There is nothing quite as effective as seeing your own name on the Internet thanking you for your excellent service. The dealer rater website is a great way to motivate your service manager and sales rep. Try it!!!
 
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