Mercedes SLK World banner

1 - 5 of 5 Posts

·
Premium Member
Joined
·
14,684 Posts
Discussion Starter #1
While Porsche’s first-ever fully electric vehicle, the Taycan, has yet to reach dealerships in production guise, customers are already showing a huge interest in buying the car.


In fact, during this year’s LA Auto Show, Porsche North America president & CEO Klaus Zellmer told CNET that “if all the people [who pre-ordered] buy this car, then we are sold out for the first year” – which is pretty impressive.

Zellmer went on to say that “more than half of the people that are signing up for the Taycan have not owned or do not own a Porsche.

“When asked what type of cars potential Taycan customers drive, the Porsche exec stated: “Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The no.1 brand now is Tesla. That’s pretty interesting, to see that people that were curious about the Tesla for very good reasons obviously don’t stop being curious.”

Whether this means that Tesla owners are thinking of switching to a Taycan, or adding one to their existing garage, is unknown. However, despite the Taycan already looking good as far as its upcoming battle with the Model S is concerned, Porsche may soon need to start worrying about a different rival, one that actually shares the Taycan’s platform: the Audi e-tron GT.

So how worried is Zellmer about the latter encroaching on Taycan’s space? Apparently, not much.

“If you drive a Macan, you know that we share a platform [with Audi], but it’s a completely different car. And that’s exactly what has to happen and I’m sure Audi has followed the same path.”

There you have it then. While the Audi e-tron GT should be a very exciting car to drive, the Taycan will provide customers with an even sportier experience, so as to live up to its Porsche heritage.

Porsche Taycan Starts At $92,000, Taycan Turbo At $130,000

Marketing is such a strange and wonderful world, as any fan of the Netflix series Mad Men will tell you. This week, Porsche told us a little more about its upcoming electric 4 door sports car, the one we used to know as the Mission E. That seemed like a perfectly appropriate name for an all new battery electric car from the storied Stuttgart automaker, but then the marketing types got involved and decreed the car would be known as the Taycan instead.


https://cleantechnica.com/2018/12/28/porsche-taycan-starts-at-92000-taycan-turbo-at-130000/
 

·
Premium Member
Joined
·
1,032 Posts
Well if the PNA CEO is right they’ll see a lot of Tesla trade-ins.
But really, it’s all spin isn’t it?
Every CEO in the auto industry is always predicting sales successes and climbing market share.
 

·
Premium Member
Joined
·
14,684 Posts
Discussion Starter #3
My Neighbor works at the Mannheim Auction and he sees about 20 Tesla,s rolling thru the Auction each week. I think other Automakers learned from Tesla and will do better.
 

·
Premium Member
Joined
·
1,032 Posts
What amazes me is that given the Tesla model S came out in 2013, it is still the benchmark everyone measures new EVs against.

A couple have now matched it, almost. And I agree that they cannot lead much longer. They will be swamped by others of comparable performance and then it’s back to normal rules where everything is about looks, style, percieved attributes, as the auto industry is a Fashion industry at its core.
 

·
Registered
Joined
·
92 Posts
What amazes me is that given the Tesla model S came out in 2013, it is still the benchmark everyone measures new EVs against.

A couple have now matched it, almost. And I agree that they cannot lead much longer. They will be swamped by others of comparable performance and then it’s back to normal rules where everything is about looks, style, percieved attributes, as the auto industry is a Fashion industry at its core.

The only reason they use it as a benchmark is because they are the only ones to just make full EV's. They are a new company and that means it is much easier for them to develop EV's vs other car companies that are not full EV companies. It is hardly a bench mark by todays 2019 standards now since everyone else is coming out with better cars. Tesla build quality is just AWFUL.
 
1 - 5 of 5 Posts
Top