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Spencer Roe isn't quite a YouTube sensation, but several times a week he shows off high-end German luxury vehicles on the media platform — along with an occasional mainstream sedan or a Sprinter passenger van. The videos generate dozens, or hundreds, or thousands of views based on the model, but they start out for an audience of one.

Roe is a salesman at Prime Motor Cars Mercedes-Benz, and one of his recent video tours began like this: "Hi Todd. Spencer from Prime Mercedes in Scarborough, Maine. We spoke on the phone this morning regarding the vehicle you inquired about. And it's beside me here. It's our 2016 Mercedes GLA 250."

Also getting a personal video recently were Dante from Arizona, who was interested in the redesigned 2020 Mercedes GLE 350, and Sharon, who test drove a GLC 300 Coupe but remained on the fence. In the video to Sharon, Roe reminded her of the vehicle's strengths: "This will look familiar, but I wanted to give you just another look at it."

https://www.autonews.com/best-practices/finding-buyers-far-and-wide-youtube
 
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