Ex-Daimler Boss Says A Car’s Engine Is Not A Differentiator Anymore - Mercedes Benz SLK Forum

Off Topic Anything but SLK talk. Please Note that religious and political discussions are not allowed....

LinkBack Thread Tools
#1 Old 3 Weeks Ago
Premium Member
Join Date: Sep 2010
Location: Phoenix
Vehicle: 1999 slk 230
Other Toys: 1966 Mercedes Heckflosse
Posts: 14,262
Chats: 0
Mentioned: 11 Post(s)
Tagged: 0 Thread(s)
Quoted: 513 Post(s)
Thanks: 1,114
Thanked 1,413 Times in 951 Posts
(Thread Starter)
Ex-Daimler Boss Says A Car’s Engine Is Not A Differentiator Anymore

Mercedes is now using Renault engines in some models.
Daimler CEO Dieter Zetsche stepped down earlier this year, departing after more than 40 years at the company, 13 of which were at Daimler’s helm. In a wide-ranging post-employment interview with Top Gear, Zetsche makes a bold assertion that’ll undoubtedly ruffle the feathers of enthusiasts – engines don’t matter to customers today.

In the interview, Zetsche said the company partnered with Renault for engines and then Mercedes A-Class sales doubled. He added that engines are “not such a differentiator” anymore for most consumers. Enthusiasts still care, he noted, but they do not make up the majority of today’s car buyers. Zetsche lumped autonomous driving and mobility services into the same category as engines – things most consumers don’t consider. He goes onto explain that is why the company partnered with others for those ventures.

That’s a bold statement from the former head of a major automaker where engineering has been and continues to be a pillar to its success. However, partnerships between automakers aren’t new, and they’re becoming more and more common as automakers attempt to distribute costs for new technologies, electric vehicles, driver-assistance systems, new mobility ventures, autonomous vehicles, and so much more.

Zetsche was quick to quell any idea engineering doesn’t matter though. He said that he doesn’t believe Mercedes makes simple commodities, adding that there are several “engineering proof points,” and “A Mercedes is a Mercedes.”

Automakers around the world are facing new challenges and challengers. Companies like Uber and Tesla have changed customer expectations, and legacy companies like Daimler, General Motors, Toyota, and others are scrambling to keep up, innovate, and introduce the future of the automobile and mobility. For Daimler and Mercedes-Benz, that meant making partnerships with the likes of Renault for engines. If the trend continues, who knows where such partnerships could lead to tomorrow, and what products consumers could soon enjoy.



This post brought you by FLOSSY ...the KING of unimportant OFF TOPIC Posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Berliner Heckflosse is online now  
Sponsored Links

  Lower Navigation
Go Back   Mercedes Benz SLK Forum > General Discussion about Mercedes Benz SLKs > Off Topic


Quick Reply
Upload your files to MEGAUPLOAD
Upload your images to ImageShack

Register Now

In order to be able to post messages on the Mercedes Benz SLK Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome

Clubs, Garage Plus vBulletin Plugins by Drive Thru Online, Inc.