April 2019: BMW Extends U.S. Sales Lead Over Mercedes - Mercedes Benz SLK Forum
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#1 Old 05-01-2019
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April 2019: BMW Extends U.S. Sales Lead Over Mercedes

Sales of the BMW Brand Vehicles increased 1.4 percent in April 2019

for a total of 23,816 over the 23,482 vehicles sold in April 2018. The slight growth posted by BMW in January has helped its US headquarter extend the sales lead over Mercedes. Through the first four months of the year, the brand has sold 3,584 more luxury vehicles than Mercedes-Benz, whose deliveries slumped 16 percent last month.

BMW Sports Activity Vehicles continue to drive sales growth in the U.S., led by the BMW X3, BMW X5 and the BMW X7, which sold 2,291 units in its second full month of availability. The all-new BMW 3 Series sedan also performed particularly well, with an increase of 2.6 percent over April 2018.

For Mercedes, sales of C-Class and E-Class sedans slid, as did deliveries of the GLC and GLE SUVs that will be revamped later this year.

“Sales in April were again impacted by model changes and availability constraints of our high-volume SUV and compact model lines,” said Dietmar Exler, president and CEO of MBUSA. “We expect increased vehicle availability in the coming months.”

Mercedes-Benz sales leaders in April included the GLC, C-Class and E-Class model lines. The GLC lead totals with 5,378 vehicles followed by C-Class sales of 4,054. The E-Class rounded out the top three with 3,372.

It’s Lexus though who posted the largest gain of all luxury brands in the United States. The Toyota-owned car luxury arm saw its sales rise 2.7 percent.

Audi’s sales continue to decline. In April, Audi shows a decrease of 21 percent as the volume-leading Q5 SUV slumped. The brand’s deliveries have fallen three out of four months this year and were down 8.7 percent through April.


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