BK Marketing - Mercedes Benz SLK Forum

Off Topic Anything but SLK talk. Please Note that religious and political discussions are not allowed....

 
LinkBack Thread Tools
#1 Old 11-06-2018
Premium Member
 
Join Date: Sep 2010
Location: Phoenix
Vehicle: 1999 slk 230
Other Toys: 1966 Mercedes Heckflosse
Posts: 14,453
Country:
Chats: 0
Mentioned: 14 Post(s)
Tagged: 0 Thread(s)
Quoted: 526 Post(s)
Thanks: 1,119
Thanked 1,418 Times in 956 Posts
Garage
(Thread Starter)
Talking BK Marketing



Burger King Uses Photos of Real Crashes to Boost Delivery Service

The good people at Burger King know that hungry people are not reliable drivers, because hunger makes them more prone to accidents. To avoid any more crashes into its establishments, it is urging customers to use its delivery service.

he fast food chain is using photos of real crashes into Burger King establishments in the latest marketing effort to boost its delivery service, a partnership with Door Dash. In other words, someone tracked down all Burger King car crashes, secured the rights to the photos and then turned the pictures into hilarious online ads.

At least, that’s how the Internet sees them. They come with smart taglines like “Don’t drive hungry” and “Safety first,” and urge customers to “Leave it to us.” That is to say, if you’re hungry, forget about drive-through as an option because delivery is a much safer alternative. For everyone involved.

Of course, this isn’t the first time that Burger King takes a tongue-in-cheek approach to the way it markets its services and products, but the latest campaign seems to have become a big hit with people online. Reactions on Twitter range from hysterical to appreciative, which is uncommon in this day and age when virtually anything has the potential of becoming controversial.

Most responses include puns on the concept of drive-thru, which many of the cars featured in photos took in the most literal sense. Others suggest the Burger King King himself should be featured as driver, while more creative commenters provide their own pictures of car crashes and suitable responses.

The bottom line is that the Internet seems to love Burger King’s sense of humor, even if it means capitalizing on some people’s misfortune. The only negative reactions are from those not in the Door Dash delivery areas, and that speaks volumes for the effectiveness of the campaign.

https://twitter.com/BurgerKing/statu...10780157636608



Reminds of Domino,s 30 Min Delivery or its free....



open at your own risk


This post brought you by FLOSSY ...the KING of unimportant OFF TOPIC Posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Berliner Heckflosse is offline  
Sponsored Links
Advertisement
 
Reply

  Lower Navigation
Go Back   Mercedes Benz SLK Forum > General Discussion about Mercedes Benz SLKs > Off Topic

Bookmarks

Quick Reply
Message:
Options
Upload your files to MEGAUPLOAD
Upload your images to ImageShack

Register Now



In order to be able to post messages on the Mercedes Benz SLK Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
Vehicle marketing language — how keywords on car sites influence your choices savcom Off Topic 0 10-14-2017 03:02 PM
Seeger replacing Källenius as head of Mercedes-Benz Cars marketing and sales Berliner Heckflosse Off Topic 0 07-25-2016 02:09 PM
Servicing Question. acer54 SLK R171 General Discussion 20 11-10-2013 05:51 AM
1997 Mercedes Marketing Video part 1 Robert320 SLK Videos 2 09-11-2013 10:34 PM
virales marketing Berliner Heckflosse Off Topic 1 12-25-2011 09:19 PM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome
 

Clubs, Garage Plus vBulletin Plugins by Drive Thru Online, Inc.