Italian Nostalgia Is A Six-Legged Dog And A Miniature Gas Station - Mercedes Benz SLK Forum
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  • 4 Post By Berliner Heckflosse
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#1 Old 08-07-2018
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Italian Nostalgia Is A Six-Legged Dog And A Miniature Gas Station

Those of us with an interest in motorsport attach more-than-normal meaning to brands that we probably wouldn’t care about otherwise; you don’t need to smoke cigarettes to appreciate a race car decked out in the black and gold John Player Special scheme. And though most people wouldn’t consider liveries like these on the level of Warhol’s Campbell’s, the concept of turning a brand into something beautiful is nothing new to big-shot advertisers and bohemians alike, intention notwithstanding.

When it comes to spending a lot of money for the right to paste the name of a product or a service on something that’s mostly seen as a blur, the objective is to make it good-looking, but not so complex or subtle to the point it goes unnoticed. Some of the most recognizable cars don’t have a stripe on them after all, their fame having come from sheer exposure at the front of the grid where the TV cameras are pointed. Ferrari’s Formula 1 machines fit this description better than almost anything save for the maybe the Silver Arrows, and aside from the occasional accent of white the standard has been good old Rosso Corsa with the sponsor decals clumped in frank arrangements on the side pods. To those of us outside of Italy, footage of people like Niki Lauda and René Arnoux in their Ferraris showed us a six-legged dog breathing fire and some capital letters spelling “AGIP.”


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