Mercedes-AMG made a Super Bowl commercial with the Coen brothers and Peter Fonda - Mercedes Benz SLK Forum
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#1 Old 01-27-2017
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Mercedes-AMG made a Super Bowl commercial with the Coen brothers and Peter Fonda

What happens when you combine movie directors Joel and Ethan Coen, movie star Peter Fonda, and the Mercedes-AMG GT roadster? You get a mildly amusing Super Bowl commercial tribute to Fonda's famous film, Easy Rider. The commercial, which is titled Easy Driver, will air in the fourth quarter of the game and can be seen above.

It starts out at a rough-and-tumble biker bar. Mustaches and bandanas abound, Easy Rider memorabilia is everywhere, and the only song on the jukebox is "Born to Be Wild" by Steppenwolf. The setting makes it clear this is a group of stereotypical (aging) bikers you don't want to cross. And while everyone is doing biker stuff, someone comes in to alert the gang that some hapless goon blocked in the bikes. The bar's patrons roll out the door to find a matte gray Mercedes-AMG GT roadster next to the bikes.

It seems as though something terrible will happen to the car, but then Fonda strolls out of the gas station next door to drive off. Of course all the bikers can do is just stare in admiration of their motorcycle hero as he drives away. Fonda flashes a peace sign and that's where it ends.

It's not a bad commercial, but it isn't particularly surprising, nor does it illicit much emotion. It's perhaps undermined by how obvious the Easy Rider references are in the bar, and by the fact that there isn't much to connect the Merc to motorcycle culture except for the driver. It probably won't go down in history as one of the all-time great Super Bowl commercials.

etyu, jbanks15, Gmonslk and 5 others like this.
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#2 Old 01-27-2017
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You are on a roll, today! Awesome, that brings back a ton of memories . Thanks

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#3 Old 01-27-2017
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Worked in a movie theater as an usher (remember when they had those?) as a teenager when Easy Rider first came out. Back then, we had to stand at the back of the theater during the entire showing. Lost count of how many times my co-workers and I saw it...but we had every line memorized and would take turns reciting them. "...ever talk to bullfrogs in the middle of the night? "
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#4 Old 01-27-2017
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Wow! What a fantastic car. And the speedometer goes to 220MPH
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