Kia sees Stinger as turning point for the brand - Mercedes Benz SLK Forum
Off Topic Anything but SLK talk. Please Note that religious and political discussions are not allowed....

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#1 Old 01-08-2017
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Kia sees Stinger as turning point for the brand

Who ever thought that MB got so much competition.





DETROIT -- Kia is flying even farther from its roots with the new Stinger, a midsize four-door hatchback that's aimed at adding more thrill to the brandís car offerings and challenging European luxury automakers for performance and refinement.

Kia is hoping performance and handling will be seen as the hallmarks of the Stinger, to the degree that it can use the hatchback as an image halo for the entire brand.

Even before the Stinger was introduced Sunday night in Detroit, Kia had launched a marketing campaign centered around video snippets of the car racing around the iconic proving grounds of the Nurburgring in Germany.

ďFor the Kia brand, the Stinger is like a special event,Ē said Albert Biermann, head of vehicle testing and high performance for both Kia and Hyundai. ďBecause nobody expects such a car -- not just the way it looks but also the way it drives. Itís a whole different animal.Ē

Biermannís involvement with the project speaks to how seriously Kia and Hyundai are taking the next chapter in each brandís progress.

The Korean automakers lured Biermann to their side in 2014 from BMWís famed M division of high-performance vehicles. In his current role with the Koreans, he oversees the development of a variety of new performance-oriented offerings that include this Stinger and its forthcoming cousin, the Genesis G70, as well as Hyundaiís promised N line of high-performance small cars.

Kia, for its part, has embraced not only Biermann, but also the European playbook for performance coupes and sedans.

The new Stinger rides on a new rear-wheel-drive platform that it will share with the G70 -- which could debut later this year -- as well as future Genesis crossover models.

The Stingerís wheelbase is longer than many in the compact sport sedan class dominated by some of the most recognizable -- and imitated -- names in the industry, including the BMW 4 Series Gran Coupe, the Audi A4 and the Mercedes C-Class and CLS.

Rear-wheel-drive with a mechanical limited-slip differential will be standard, while all-wheel-drive with brake-induced torque vectoring will be optional, making this Kiaís first sedan to offer both.

Power comes from one of two engines pulled from the Kia/Hyundai corporate parts bin.

The base offering will be a 2.0-liter turbocharged four-cylinder unit. In the Stinger itís expected to make 255 horsepower and 260 pound-feet of torque.

The optional engine will be the new 3.3-liter twin-turbocharged V-6 first introduced in the Genesis G90 and later in the Genesis G80 Sport. In this new Kia itís expected to produce 365 horsepower and 376 pound-feet of torque and be good for a 5.1-second 0-60 mph run.

An eight-speed automatic transmission with paddle shifters is standard on both models.

Five drive modes (Personal, Eco, Sport, Comfort and Smart) will be standard and control things like the steering boost, transmission shift points, the electronically controlled suspension and throttle mapping.

The Stingerís design also veers into European territory. Styling was overseen by Kia/Hyundai design chief Peter Schreyer -- himself a European export to the Korean brands. Under his eye, the Stinger was penned with a fastback silhouette similar to Audiís A5 and A7 and largely sticks to the GT concept Kia first shown at the 2011 Frankfurt Motor Show.

With the benefit of an rwd achitecture, Kia was able to give the Stinger a long hood with short front overhang. While the front of the car is a more aggressive evolution of the current Kia design mold, the rear end breaks it completely and carries a distinctly Italian look, with triangular taillamps mounted high in the corners and two oval tailpipes at each corner of the bumper.

Inside, the Stinger will offer goodies like Nappa leather seats, a color head-up display, wireless smartphone charging and an optional 720-watt Harman Kardon audio system with underseat subwoofers.

The Stinger goes on sale late this year and is expected to start somewhere between $30,000 and $40,000.
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#2 Old 01-08-2017
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Looks nice/interesting !


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#3 Old 01-09-2017
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#4 Old 01-09-2017
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I saw a comedian once who said that people who have nice cars never say things like "let's take the car" or "lets take my car". It's always "the Benz", "the Jag", etc. But he said people never say "let's take the KIA", or "the Hyundai", etc.

Personally I think the best car is one that the owner truly enjoys, for their own reasons, no matter what brand it is. Cue this sharp looking Kia....the price is certainly nothing to scoff at. I wonder how much it will depreciate in ten years?
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#5 Old 01-09-2017
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Even worse for more complicated languages.
We refer to our cars as "cars" but for luxury brands we use the brand as a female name.
(its like saying I am driving a she mercedes, I am driving an it Audi, or an it Skoda, but my dream is a she Rolls Royce. Exception to this is the she Lada, that is actually a female name)
So I would never say that a Kia would earn it place as a she in my life.
I hope what I am saying makes some sort of sense.

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#6 Old 01-09-2017
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Originally Posted by Charlie350 View Post
Even worse for more complicated languages.
We refer to our cars as "cars" but for luxury brands we use the brand as a female name.
(its like saying I am driving a she mercedes, I am driving an it Audi, or an it Skoda, but my dream is a she Rolls Royce. Exception to this is the she Lada, that is actually a female name)
So I would never say that a Kia would earn it place as a she in my life.
I hope what I am saying makes some sort of sense.

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It makes perfect sense Chuck, for the most part. What doesn't make sense is why a Mercedes would qualify as a "she" in your culture but an Audi is an "it". Have you priced an Audi R8 or a Spyder lately? For that kind of change you can dress me up, slap my fender, and call me Sally. But I digress...

As I study the Albanian language, I am somewhat intrigued by the fact that "Mercedes she" and "Mercedes it" in English both translate into the phrase "Mercedes ajo". I suppose that it's true: All things are in fact, relative. But that's been proven time after time, hasn't it? Once again, I digress...

Go KIA!
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#7 Old 01-09-2017
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The Audi does not qualify for a female name as it is a present simple tense.
It is not a name.
Mercedes, Rolls, Lancia, are names.
Also it Fiat would never be a she Fiat. (fabrica italiana automobile torino)
Also it Alfa Romeo that stands for Anonima Lombarda Fabbrica Automobili does not qualify but she Spider and She Giulia do.
Mind...ck

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#8 Old 01-09-2017
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it's a fairly long-standing, possibly sexist, tradition

that men refer to their machines, be they planes, boats or cars, as 'she'.

I actually think our SLK is a he. I would hate to think his behaviour is typically lady-like....
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#9 Old 01-09-2017
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She is an Amazon.

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#10 Old 01-09-2017
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And now for something completely different...

https://m.youtube.com/watch?v=wNZHrswkL1g
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