Mercedes E-class sales are up, incentives down - Mercedes Benz SLK Forum

Off Topic Anything but SLK talk. Please Note that religious and political discussions are not allowed....

LinkBack Thread Tools
#1 Old 11-01-2016
Premium Member
Join Date: Sep 2010
Location: Phoenix
Vehicle: 1999 slk 230
Other Toys: 1966 Mercedes Heckflosse
Posts: 14,549
Chats: 0
Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 529 Post(s)
Thanks: 1,120
Thanked 1,418 Times in 956 Posts
(Thread Starter)
Mercedes E-class sales are up, incentives down

ATLANTA -- Four months after a redesigned Mercedes-Benz E class arrived in U.S. dealerships, sales are up and incentives are down for the sedan. Dealers say inventories and customer demand generally have been good.

"Every indication we have is the car is well received," Mercedes-Benz USA CEO Dietmar Exler told Automotive News last month. "Customers who drive it, love it -- whether it's the big screens on the inside, all the new technology, the auxiliary autonomous driving features that make the car so much safer."

Through September, E-class sales are down 3.8 percent from the year-earlier period. But sales rose in both August and September by double-digit percentages. Exler said he expects similar monthly increases through the remainder of the year. The redesigned E300 models began arriving in U.S. dealerships in late June.

With the new model increasing demand, incentives have fallen. Mercedes spent an average $8,259 on incentives per E class to start the year, according to TrueCar, and the figure climbed to a high of $11,209 in May as the brand worked to sell down the outgoing model. For August and September, the average incentive dropped under $6,000, coming in at $5,830 last month, TrueCar data shows.

Mercedes aims to regain segment leadership with the redesigned E-class sedan. In January, Daimler AG CEO Dieter Zetsche said that he expects the E class to reclaim the top spot from the Lexus ES. The E class outsold the Lexus ES in September, but the ES still holds a considerable lead in the segment for the year so far.

Ed Collinet, general manager of Mercedes-Benz of Des Moines, said his store has good inventory levels now.

"The car is selling well," Collinet said.

Asbury Automotive Group Inc. COO David Hult said the redesigned E class is helping the group's luxury sales. While Asbury would like more E-class inventory for its Mercedes stores, supplies are adequate and better than what Hult expected at this point in the launch.

"We've certainly benefited since it's been launched," Hult said. "We're pretty happy with it."

Another dealer who declined to be named said that while the launch is going well, the E class hasn't been the blockbuster it has been in the past when a redesigned version came out. He attributed that to the market's shift toward SUVs.

Some customers and dealers have reported significant waits getting their E classes equipped with the top-of-the-line Premium 3, or P3, package, which includes the brand's most advanced available semiautonomous driving features and head-up display.

Michael Pacifico, a longtime Mercedes customer in Las Vegas, said he tried to order a P3-equipped E300 early this summer. After being told there was a problem with availability for the head-up display, he eventually was able to order the car with delivery slated for January. In consideration for that long wait, Pacifico said, he received a "nice discount, rare with a Mercedes."

Exler said he couldn't comment on the situation with the head-up display but noted that Mercedes has experienced capacity constraints at the supplier level that has limited the availability of some features. He called that "unsatisfactory" and said it leaves "untouched opportunities in the market" but that it's a better problem to have than weak demand.

Mercedes-Benz of Des Moines has had some customers waiting for vehicles with the P3 package, Collinet said. The dealership has been able to work with Mercedes-Benz to extend leases on their current vehicles. Other customers have chosen to buy an E series without the P3 package.

"Typically, they're pretty understanding," Collinet said.
Berliner Heckflosse is offline  
Sponsored Links

  Lower Navigation
Go Back   Mercedes Benz SLK Forum > General Discussion about Mercedes Benz SLKs > Off Topic


Quick Reply
Upload your files to MEGAUPLOAD
Upload your images to ImageShack

Register Now

In order to be able to post messages on the Mercedes Benz SLK Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Similar Threads
Thread Thread Starter Forum Replies Last Post
Mercedes extends luxury sales lead in bid to unseat BMW Berliner Heckflosse Off Topic 0 10-13-2016 02:10 PM
Mercedes on pace to win 2016 global sales crown from BMW Berliner Heckflosse Off Topic 0 08-11-2016 01:28 PM
Daimler Q1 currency hit casts shadow over stellar Mercedes sales Berliner Heckflosse Off Topic 0 04-22-2016 02:04 PM
Good sales numbers, but look a bit closer Berliner Heckflosse Off Topic 0 01-11-2016 09:43 PM
Mercedes sales rise 13% in October on China demand Berliner Heckflosse Off Topic 0 11-06-2015 02:50 PM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome

Clubs, Garage Plus vBulletin Plugins by Drive Thru Online, Inc.