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Mercedes-AMG GT Is a Slow Seller and Customers in the US Complain About Availability
There are multiple ways of looking at this, but the bottom line is that Mercedes-AMG poked fun at the Porsche 911 when the GT was launched. After the first six months of its life, it’s the Porker that’s having a laugh.
The Mercedes-AMG GT S launch commercial in the US showed a kid with an impressive Porsche scale models collection having some bad dreams. His dream car, a Porsche 911, was being chased on a track by a yellow Mercedes-AMG GT S. The two cars duel a little, but eventually the AMG gets in front, which prompts the boy to wake up from his nightmare. The tagline read, “The car you dreamed of as a child has just been overtaken,” and everyone agreed this was a pretty clever - if a bit cheesy - commercial.
Six months later, though, the US sales numbers came in, and they speak for themselves. The brand new Mercedes-AMG GT and GT S found less than 900 customers, while the 911 sold to over 5,000 people during the same time frame. Overtaking a car in a commercial is one thing, overtaking it commercially is completely different.
Everybody - even the Porsche US spokesman - agrees the Mercedes-AMG GT is a great car, so then what’s the explanation? According to users of the mbworld.org forum, the problem is there’s a huge discrepancy between supply and demand, with the latter being a few times greater than the former.
This might be down to a large number of preorders that need to be satisfied, and Mercedes-AMG could crank up the number of GTs heading over to the States once those are taken care of, but right now, all the cars coming into dealerships are pre-ordered, there are no cars for test driving and the waiting time is probably putting a lot of people off.
Still, the lucky ones who already own one say they enjoy the exclusivity, with the chances of seeing a LaFerrari - not to mention Porsche 911s - on the streets in some areas being greater than spotting an AMG GT. That’s double the exclusivity at half the price.