2015 Jaguar USA Sales Fall Below 1,000 Units - First Time In 33 Months - Mercedes Benz SLK Forum
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#1 Old 10-28-2015
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2015 Jaguar USA Sales Fall Below 1,000 Units - First Time In 33 Months

The U.S. auto industry collectively generated 1.44 million new vehicle sales in September 2015.

Only 995 of those sales were produced by Jaguar, equal to just 0.07% of all the new vehicles sold in America in September 2015. Seven out of every 10,000 vehicles sold in America last month were Jaguars.

The Indian-owned British carmaker will soon also be an SUV builder. Jaguar will also begin offering a new version of their XF, essentially a third-generation S-Type, and a very affordable BMW 3-Series fighter, the XE.

In the meantime, Jaguar's lineup is small. Jaguar attracts much of its attention with the F-Type sports car. (For that to be the case at BMW, America's top-selling premium brand, BMW would need to sell around than 9,000 Z4s per month.)

Not since November 2012, when Jaguar sold only 713 vehicles – but owned the same share of the market as the company did last month – have Jaguar sales fallen below 1,000 units. During that time, Jaguar USA volume peaked at 1,816 sales in March 2014, when the company's market share climbed to 0.12%.

This isn't an oh-how-the-mighty-have-fallen story. Jaguar was never mighty. And it's yet to become a story of the comeback kid – although Jaguar appears ready to break out with the new XF and especially the F-Pace and XE, industry observers have believed that to be the case in the past.

That said, Jaguar was a far more powerful premium automaker in America little more than a decade ago. 61,204 Jaguar cars were sold in America in 2002. The current pace in 2015 suggests only 15,000 calendar year sales, a 75% drop since 2002.

click here if you want too see dwindling numbers by models

September 2015 Jaguar USA Sales Fall Below 1,000 Units - First Time In 33 Months - GOOD CAR BAD CAR
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