Mercedes eyes driverless on-demand limousine service as potential market - Mercedes Benz SLK Forum
Off Topic Anything but SLK talk. Please Note that religious and political discussions are not allowed....

LinkBack Thread Tools
#1 Old 09-18-2015
Premium Member
Join Date: Sep 2010
Location: Phoenix
Vehicle: 1999 slk 230
Other Toys: 1966 Mercedes Heckflosse
Posts: 14,600
Chats: 0
Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 532 Post(s)
Thanks: 1,120
Thanked 1,420 Times in 958 Posts
(Thread Starter)
Mercedes eyes driverless on-demand limousine service as potential market

They could make a killing during Oktober Fest.

September 18, 2015 06:01 CET
FRANKFURT (Reuters) -- Mercedes-Benz sees business potential in offering on-demand limousine services using driverless cars, Daimler CEO Dieter Zetsche said.

The carmaker is considering setting up large fleets of autonomous cars to cater to a new customer base which is less attracted to vehicle ownership but still interested in using premium transportation services like limousines.

"This is a concrete development goal of ours," Zetsche told Reuters on the sidelines of a Mercedes event on the eve of the Frankfurt auto show.

Daimler already has car2go, its own car-sharing service which allows subscribers to locate and rent a nearby vehicle from a fleet of Daimler-owned vehicles using a smartphone.

"It would be even more convenient if the car came to you autonomously," Zetsche said. "And it would be extremely practical if the car2go appeared without needing to be prompted, once my appointment in the calendar had come to an end."

In addition to building and selling cars, there is money to be made from the software to run a self-driving vehicle, as well as services associated with autonomous driving, such as mapping, car-sharing and car recharging services.

In August Daimler, BMW and Audi bought high-definition mapping service HERE. A year earlier Daimler bought MyTaxi, an app that allows customers to hail a cab, track its progress and pay for the ride using a smartphone.

Zetsche said that the combination of car rental services and autonomous vehicles opens up new business opportunities.

"I think you don't need too much imagination to see that by combining these strengths, attractive business models are possible in future," Zetsche said.

Mercedes has already developed a prototype autonomous car, but self-driving cars are not expected to hit showrooms until 2025, as regulators grapple with questions of liability.

Consultants at Boston Consulting Group said the falling cost of technology means that taxi services with autonomous vehicles could be up to 35 percent cheaper than conventional cabs.

Daimler's expansion plans in car sharing are being closely watched by rival BMW, which operates the DriveNow car-sharing service, and by Uber which has said it will expand into 100 Chinese cities over the next year.

The market penetration of vehicles with autonomous features is expected to reach 13 percent by 2025, representing a market of roughly $42 billion, Boston Consulting Group said.

In August 2013, Mercedes-Benz developed an S-class limousine which drove between Mannheim and Pforzheim without driver input.
Berliner Heckflosse is online now  
Sponsored Links

  Lower Navigation
Go Back   Mercedes Benz SLK Forum > General Discussion about Mercedes Benz SLKs > Off Topic


Quick Reply
Upload your files to MEGAUPLOAD
Upload your images to ImageShack

Register Now

In order to be able to post messages on the Mercedes Benz SLK Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Similar Threads
Thread Thread Starter Forum Replies Last Post
Pistonheads Sunday Service at Mercedes Benz World QuickSilver Exhausts United Kingdom Region 2 01-05-2011 07:55 AM
List of authorized Mercedes service centers in the US rya96797 General Discussion 0 10-28-2010 10:19 PM
The mystery of Mercedes Service Codes Tonyrec SLK R171 General Discussion 5 07-30-2009 06:44 PM
Mercedes Quality & Service issues!!!! cutrufelli SLK R171 General Discussion 38 05-29-2009 07:20 PM
Next Service Interval..after first? Goggomobil SLK R171 General Discussion 10 04-28-2009 07:42 PM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome

Clubs, Garage Plus vBulletin Plugins by Drive Thru Online, Inc.