Mercedes, BMW and Audi extend reach at the expense of mass-market brands - Mercedes Benz SLK Forum

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#1 Old 09-14-2015
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Mercedes, BMW and Audi extend reach at the expense of mass-market brands

Automotive News
September 14, 2015 - 12:01 am ET
As German luxury brands broad-en their reach with new products, they are gaining volume without tarnishing their upscale images, executives say.

In the U.S., for instance, Audi, BMW and Mercedes-Benz sales have climbed this year through August. Audi leads the pack in percentage increase at 12 percent, followed by Mercedes (excluding Sprinter) at 7.3 percent and BMW at 5.9 percent, according to the Automotive News Data Center.

And in Europe, an Audi, BMW or Mercedes is more likely to be bought each month than a Citroen, Fiat or Toyota. The three German luxury brands have increased their combined share of the European market to 17 percent through 2014 from 10 percent two decades ago, according to an Automotive News Europe analysis of sales data from ACEA, the European automakers association.


more here

http://www.autonews.com/article/2015...of-mass-market
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