The F-Pace is coming. The XE is coming sooner. Neither are here yet. While we wait, Jaguar USA is cutting the prices of its cars and equipping them with more standard equipment.
Jaguar's products are well received by the automotive press, but buyers are rejecting the current crop of Jaguars so routinely that the company's total monthly U.S. sales volume has been exceeded by Maserati twice in the last four months.
In August, Maserati reported a 1% year-over-year increase to 1245 units, not nearly enough to make Maserati's Ghibli, Quattroporte, or GranTurismo a common sight on the school run. Yet Jaguar sold fewer cars than that last month. Jaguar's August volume slid 3% to 1143.
That figure takes into account:
15 copies of the discontinued XK, an 89% drop compared with August 2014
321 copies of the XF, a 13% year-over-year increase, but an 11-month low for the XF as Jaguar readies its forthcoming replacement, already revealed
371 copies of the XJ, Jaguar's biggest sedan, a 4% drop, and less than one-fifth the total achieved by the far more costly Mercedes-Benz flagship, the S-Class
a 15% jump to 436 F-Types, a hit by nearly every measuring stick
The XK, a coupe/convertible meant to tackle the Mercedes-Benz SL-Class and BMW 6-Series, last generated more than 4000 annual U.S. sales in 2007. Between 2012 and 2014, Jaguar USA sold only 4431 XKs in total.
Honestly I do not like the looks of the Jag any longer except the 2 Seater of Course. If you would slap an OPEL Badge on the car below people would go whoa that is one fancy Opel.
The first-gen XF was a more conventionally attractive follow-up to the Lincoln LS-related S-Type. The upcoming XF will be priced from $53,000, a 9% cut compared with the outgoing model. At best, Jaguar only sold 8578 XFs in a single year. That year, 2009, was the 5-Series-fighting XF's first full year. Jaguar has averaged fewer than 6500 XF sales per year. BMW sells more than 50,000 copies of the 5-Series each year in America.
Internet product planners felt the XJ needed to lose its retro styling. Jaguar eventually heeded that advice. XJ sales are now dreadfully low. Jaguar USA sold 10,552 XJs in 2004; only 4329 a decade later. The XJ looked like a traditional Jaguar in 2004 but looked like a more visually striking XF in 2014. XJ pricing for the 2016 model year starts just above $75,000 but the basic XJ will now include $7000 worth of kit that was previously optional.
and you can read the rest of the story here.
Why Is Jaguar USA Slashing Prices? Because They're Hardly Selling Any Cars - GOOD CAR BAD CAR