Mercedes' sponsor Hugo Boss to end 30-year association with F1 from next year in favour of 'innovative' Formula E - Mercedes Benz SLK Forum

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Mercedes' sponsor Hugo Boss to end 30-year association with F1 from next year in favour of 'innovative' Formula E

Hugo Boss has been partnered with Mercedes Formula One team since 2015
Brand was previously involved with McLaren for more than three decades
Mercedes stars have been notable guests at Hugo Boss events over the years
The German fashion brand will end F1 relationship to move into Formula E
Hugo Boss chief said the cost of sponsorship did not play a role in the decision

German fashion brand Hugo Boss will end their long-term relationship with Formula One from next year to move into Formula E.
Hugo Boss has been partnered with the Mercedes-AMG Petronas F1 team since 2015, after being involved with McLaren for more than 30 years.
'Of course Formula One is the top class of motor racing, but Formula E is more innovative and sustainable,' chief executive Mark Langer told German weekly Focus.

'The engines, the races in major cities, that's something a younger audience likes, which offers new opportunities.'
Since partnering over two years ago, Mercedes drivers have been notable guests at Hugo Boss launch events.
Earlier this year, current stars Lewis Hamilton and Valtteri Bottas attended the Mercedes - AMC X HUGO BOSS Motorsport Night in Montreal, Canada.



But the famous German designer have opted to move into a new field, with Formula E their choice.
Langer said the cost of sponsorship did not play a role in the decision to switch.
'After many years in Formula One, really since (German racing driver) Jochen Mass in the Seventies, we have been thinking what is the next thing?' Langer told Focus.
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