Join Date: Dec 2013
Location: West Sussex
Vehicle: 2012 250 petrol black/red
Mentioned: 15 Post(s)
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We the buyers are the suckers in manufacturers little game.
Produce a series of cars with different trim levels & engine capacities & badge them accordingly.
The public are a gullible lot & hate being up-staged by neighbours & friends, the manufacturers know this & laugh at our expense. Heaven & earth & bank accounts will be emptied to ensure the base model is not ordered because of embarrassment of advertising to the world your poverty level. Just to underline how you cannot afford the better model it will be badged accordingly 1.8 for instance. The showroom will only have superior specified models, the basic models hidden away.
Scatter freely around the bodywork letters & words such as GL, Ghia, AMG, V8 & going back in history De-Luxe, Super etc etc thus selling is a doddle. No car has ever had BASIC or BUDGET writ large on their backsides.
In the UK Ford sold a dreadful little car that had the word POPULAR in the form of a transfer ( think plastic model kits ) stuck on its boot lid (hood lid), worse were plastic chrome-effect letters on the front wing that proclaimed 1.1 !!!! Then Ford went up-market & produced the POPULAR PLUS ,I kid you not.
Take the badges off otherwise the car maker wins.