New Car Discount - Mercedes Benz SLK Forum

General Discussion Topics must pertain to all 3 generations of SLK - R170, R171 and R172

 
LinkBack Thread Tools
#1 Old 12-20-2011
Sadly Gregg has passed away

 
Gregg's Avatar
 
Join Date: Oct 2009
Location: Southern Illinois
Vehicle: 2009 SLK 350
Other Toys: 2012 ML350, Truck, and Tractor
Posts: 2,432
Country:
Chats: 5
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 17 Post(s)
Thanks: 1,406
Thanked 458 Times in 279 Posts
Garage
(Thread Starter)
Question New Car Discount

I pinged 12 dealer Sales Managers (both low and high volume operations) within 250 miles of home base and asked them to quote a new vehicle.
Several responded via email/phone with similar proposals ranging from 3% to 4.5% off the 56965 MSRP. At -4.5% the cost would be 54401.

Both Edmunds and True Car show the following cost structure.......
MSRP 56965
MARKET AVERAGE 54273
DEALER INVOICE 53740
DEALER COST 51911

Question......is 4.5% off MSRP truly a good deal? Am I missing something?

PS....two of the dealers were instantly disqualified by making belligerent acomments......"we don't do bidding wars" and "if you're shopping around we don't care to offer a quote." I found their manner both puzzling and amusing!


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Gregg is offline  
Sponsored Links
Advertisement
 
#2 Old 12-20-2011
-1-
Don - Founding Member #4
 
-1-'s Avatar
 
Join Date: Jun 2006
Location: Virginia USA
Vehicle: *2014 BMW i3*2012 Prius Plug-In*All Elect/Hybrid
Posts: 5,857
Country:
Chats: 0
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Thanks: 1,123
Thanked 743 Times in 587 Posts
Quote:
Originally Posted by Gregg View Post
PS....two of the dealers were instantly disqualified by making belligerent acomments......"we don't do bidding wars" and "if you're shopping around we don't care to offer a quote." I found their manner both puzzling and amusing!
Their comments would have irked me, but I do admire their honesty. Chances are a "in person" visit would have yielded a competitive offer and a more polite response. Good luck with your negotiations.
-1- is offline  
The Following User Says Thank You to -1- For This Useful Post:
#3 Old 12-21-2011
Founding Member

 
Ynot's Avatar
 
Join Date: Jun 2006
Location: Colorado
Vehicle: 06' MBZ SLK
Posts: 4,599
Country:
Chats: 0
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Thanks: 1,013
Thanked 402 Times in 285 Posts
Garage
New cars are always hard to negotiate, I remember when the r171 first came out, there were little to no discounts. I end up doing 'Euro Delivery' for the 7% discount and I wanted the experience. If you are not in a rush, I would wait. From what I can see, the new r172 isn't selling as well. I remember it was rare to see a r171 on the showroom floor when it came out. I am seeing the same r172 parked outside for months here.

997 TPC turbo C4S
981 Boxster S
06' SLK 350, Iridium/Ash all pkgs. 6-spd, 19" DCR. (Gone but not forgotten)


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Ynot is offline  
The Following User Says Thank You to Ynot For This Useful Post:
 
#4 Old 12-21-2011
aka John

 
UK-C200's Avatar
 
Join Date: May 2008
Location: Richmond, Tx
Vehicle: LHD Black SLK350, LHD Firemist SLK55
Other Toys: Nacra F18
Posts: 13,012
Country:
Chats: 1143
Mentioned: 13 Post(s)
Tagged: 0 Thread(s)
Quoted: 30 Post(s)
Thanks: 1,712
Thanked 2,920 Times in 2,028 Posts
Gregg - is this for an R172 or the ML?



UK-C200 is offline  
#5 Old 12-21-2011
Premium Member
 
richard_leeds's Avatar
 
Join Date: Sep 2007
Location: Leeds, UK
Vehicle: 05 350 Auto
Other Toys: Volvo XC60, Panda 4x4, mountain bike, kite, toddler
Posts: 1,149
Country:
Chats: 4
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 8 Post(s)
Thanks: 65
Thanked 293 Times in 169 Posts
Garage
I can understand them declining your request if their businesses can make enough money without having to offer discounted vehicles by email.

It may be that they only have fixed ration of vehicles due to finance limitations or perhaps supply limits from MB. So their goal will be to maximise the margin for each vehicle. Whereas a large dealer in a major connurbation will aim to shift as many units as possible even if each one has a lower margin.

The other factor is if they are meeting their sales targets, I've found some dealers will drop prices near a quarter end if they are struggling to shift enough units.

Also, some dealers take a gamble and pre-order vehicles when a manufacturer offers cheap production slots (usually auctioned), they then drop the price as they get closer to the time that they have to actually fork out the cash. That's how we got a huge discount on our Volvo XC60, the dealer wanted to avoid paying for a car with no buyer.

It sounds like 4.5% is probably the true benchmark price if several have offered that. You could probably get your local dealer to match that in the hope that they would get your custom for servicing the vehicle.

The other ploy is to have a final throw of the dice and give them a call to say thanks for the offer, let them give you 10-15 mins of sales spin, then tell they can have your cash if they can do 54000. Most will say no, but some will see the dollars in their mind's eye and want to grab it before it vanishes.

Out of interest did all 12 reply?
richard_leeds is offline  
The Following User Says Thank You to richard_leeds For This Useful Post:
#6 Old 12-21-2011
Sadly Gregg has passed away

 
Gregg's Avatar
 
Join Date: Oct 2009
Location: Southern Illinois
Vehicle: 2009 SLK 350
Other Toys: 2012 ML350, Truck, and Tractor
Posts: 2,432
Country:
Chats: 5
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 17 Post(s)
Thanks: 1,406
Thanked 458 Times in 279 Posts
Garage
(Thread Starter)
Quote:
Originally Posted by UK-C200 View Post
Gregg - is this for an R172 or the ML?
John...this is for a new ML...I probably should have been more specific. I hear a lot of tribal info revolvong around low margins on new cars, but I'm not sure if it has any gravity. A good friend who sells Cadillacs told me they were operating on a 7% margin (MSRP - 7%).

I believe manufacturers try to cloud the issue with holdbacks, dealer incentives, etc. I understand a dealer has to make a reasonable profit, but I would think an ordered vehicle would have less overhead. I will take the best offer to my local dealer for a match or beat conversation....then order.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Gregg is offline  
#7 Old 12-21-2011
Registered Users

 
Gbarringer100's Avatar
 
Join Date: May 2009
Location: Little River, SC
Vehicle: 2013 SLK250
Other Toys: 2016 GLA250
Posts: 2,318
Country:
Chats: 0
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 102 Post(s)
Thanks: 12
Thanked 404 Times in 350 Posts
Garage
Special order can get you a better price as richard leeds mention in his post the dealer gets the money from you before they have to pay for the car and cuts their overhead cost. This has worked for me in the past.

I saw something in the past week that the M was in short supply. If that is ture dealers will discount less. In figuring the price look for rebates, special pricing, and hidden rebates to dealer, dealer support from factory. These come off MSRP first and then and discount the dealer will add on. By the way the MB dealer will get a 3% of the MSRP from MB for each car sold, this called holdback in the trade.

Edmunds is a good place for info and use this when working with a sales person, have printouts with you and do not hid your info as to cost and other pricing info.

By the way if you been a member of Mercedes Benz Club of America for 12 months or more you could $1,000 off the price.
Gbarringer100 is offline  
The Following User Says Thank You to Gbarringer100 For This Useful Post:
#8 Old 12-21-2011
Registered Users

 
Der Flieger's Avatar
 
Join Date: Sep 2010
Location: Ottawa Ontario
Vehicle: silver/red 06 350
Other Toys: 2011 MB C 300 4matic! and 06 Mazda 3; fly B767-300ER
Posts: 6,796
Country:
Chats: 38
Mentioned: 3 Post(s)
Tagged: 0 Thread(s)
Quoted: 123 Post(s)
Thanks: 1,039
Thanked 820 Times in 659 Posts
Garage
Send a message via MSN to Der Flieger Send a message via Yahoo to Der Flieger
It costs them nothing to be courteous. I found one dealer here in Ottawa (Olgilvie on St Laurent) to be absolutely useless. They had one SLK in stock, but the owner's sister had it - and they would call me the next time she brings it in! Never did call.

I would imagine the overhead of an MB dealership might be higher than say GM on a per sq ft basis.

Quoting MSRP - % is something new to me...
Best of luck in any case..


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

FUN 4 2
Der Flieger is offline  
The Following User Says Thank You to Der Flieger For This Useful Post:
#9 Old 12-21-2011
Premium Member
 
WhiteRabbit's Avatar
 
Join Date: Jul 2006
Location: Easton, MD
Vehicle: 2012 SLK 350 (R172)
Posts: 1,362
Country:
Chats: 0
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 67 Post(s)
Thanks: 569
Thanked 387 Times in 189 Posts
I got my 2012 SLK 350 for Invoice (7% off MSRP) when I ordered the car in mid March. That was before the prcing had even been set for the car. I got the M-B Club of America $1,000 discount on top of that.

I do all my new car purchasing by emailing the dealers and telling them I'll buy the car from the dealer that quotes the best price. I try to start with the new car sales manager if possible to cut out some of the go-around.

2012 SLK 350, Mars Red, Ash, 7G Automatic, Premium Pkg I, Lighting Pkg, Multimedia Pkg, Sport Pkg, Digital Dual Zone Climate Control, Panorama roof, Air Guide Windstop, Chrome Bonnet Fins, smartTOP roof module v1.42, Akebono ceramic front brake pads, TRW ceramic rear brake pads, DIY Backup Camera
Other Ride: 2016 GLA 250 4Matic, Cirrus White, Ash, Premium Pkg, Multimedia Pkg, Panorama Sunroof, Bi-Xenon Headlamps, Blind Spot Assist
WhiteRabbit is offline  
The Following User Says Thank You to WhiteRabbit For This Useful Post:
Sponsored Links
Advertisement
 
Reply

  Lower Navigation
Go Back   Mercedes Benz SLK Forum > General Discussion about Mercedes Benz SLKs > General Discussion

Bookmarks

Quick Reply
Message:
Options
Upload your files to MEGAUPLOAD
Upload your images to ImageShack

Register Now



In order to be able to post messages on the Mercedes Benz SLK Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
Internet Car scam ... Garcia Autos L9X25 General Discussion 0 10-18-2011 02:11 PM
My baby... Lilly. 2005 SLK 350 Loaded... noober SLK Cars For Sale 15 06-26-2011 12:01 PM
2010 Audi A6 3.0 New Car Prep DetailersDomain Caring for your SLK 0 09-09-2009 08:21 PM
Car Wash MCFaisal Caring for your SLK 6 02-14-2008 09:49 PM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome
 

Clubs, Garage Plus vBulletin Plugins by Drive Thru Online, Inc.