BMW designer credits apple for the latest American Color choice - Mercedes Benz SLK Forum
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#1 Old 05-23-2013
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BMW designer credits apple for the latest American Color choice

Public reference online link here:
Article reads:


For years, black and silver were always at the top of most desired colors for cars. But as of 2011, white has become the predominant color choice among American buyers. A survey published last year says that white made up 20 percent of the 2011-model-year cars.

In an interview with Yahoo Autos, Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, says that Apple is to blame for this: “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”

Clearly at fault here are the Silicon Valley giant’s iPhones and iPads which are offered in white, therefore influencing on the choice of paint options when buying a new car. For many years consumers resisted the impulse to buy the great looking and immaculate white job mostly cause maintenance concerns. A white paint job can be difficult to maintain and dust or dirt immediately stand out on the immaculate white.

Silver and black have been known as much colors that save you weekly trips to the car wash and they have been also used extensively by car designers to showcases the design lines of a car.

Furthermore, BMW’s McGill and other industry experts list blue, orange, brown and bronze colors as the new trend. Coincidentally one of our favorite paint jobs on a BMW is the Frozen Brown seen on the 6 Series Gran Coupe.

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My own thoughts,

I am not buying it. Markets and trends are constantly changing-however the more things change the more they stay the same. When shopping and test driving slk's last month, EVERY single salesman and dealer told me the same thing "black on black will always be the most expensive". While the exterior color choice may have changed for BMW, I think that it is slim and marginal within the automotive industry as a whole.


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#2 Old 05-23-2013
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Originally Posted by slk320chick View Post
For years, black and silver were always at the top of most desired colors for cars. But as of 2011, white has become the predominant color choice. Apple is to blame for this: “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
What a load of borax!! - everyone knows, apples are GREEN (or RED!!)



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#3 Old 05-23-2013
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I think that if you were to survey, you would find that Black is in fact the hardest color to keep looking clean. Black is stunning, but there is a lot of maintenance that comes with keeping it that way. Unless the pavement is wet and/or muddy, white probably stays cleaner for longer.

Of course green is the color of money and now the color of ecology. In the home furnishings business, we are seeing a lot of action in green because of it. In addition, matte is getting very big, so are the zillions of shades of grey because they coordinate with everything. Anything considered "high-tech" is also popular, ie Aluminum, Titanium, Gunmetal, Black and White, all very strong, all very nuetral. Tuscan colors remain popular (Rubbed Bronze, Rust, Sunset tones) but are beginning to tire.

Bottom line, color is a fashion business. The designers are the ones that set the trends and we all follow suit like a flock of sheep. The proof is in Woolly's signature Not so sure if Apple gets the credit or the designers that they consult with because it seems to cross the entire gamut regardless of product.

Of course I am partial to white cars. I have never considered myself a Trend Setter. I am now wearing my hair longer than I was, because I can and am proud to have a full head of it. But I for one, have no intentions of going back to tight fitting, bell bottomed polyester "Angel Flight" pants and shoes with heels like we wore at the discos in the 70's.
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#4 Old 05-23-2013
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From another perspective, white is a very desirable color for a car maker, as is silver. Why? They hide impefections in the body work, whereas dark colors like black tend to show everything. (That's one reason why fleet cars tend to be white or silver.)
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