Mercedes Turns AMG Into New Brand, Opening "Performance Centers" in US

**Tummy** · 03-10-2008

http://searchchicago.suntimes.com/au...031008.article

I found this interesting:

Quote:

There will be dedicated AMG sales and service specialists. Mercedes says seven pilot AMG Performance Centers will open in California, Southern Florida and metropolitan New York in the second quarter, with 30 dealers expected to open such centers by year's end. Those dealers traditionally sell fully 80 percent of all AMG vehicles in America.

Quote:

The average Mercedes buyer has a $154,401 household income, but the AMG buyer's household income is $348,854. Some 86 percent of AMG models are bought by males with a median age of 52, while a standard Mercedes buyer is 53. About 60 percent of AMG model buyers are men.

**dsb** · 03-11-2008

That's pretty cool info. Honestly, that income is higher than I expected.

**Dolebludger** · 03-11-2008

Yes, I must agree that the incomes are higher than I expected. And we own TWO. I certainly hope Daimler/AG doesn't come and pick my two Mercedes up! I guess they can't, as they were cash purchases.

Joking, of course, as we live in a low cost part of the US where housing (for example) is maybe 10% of what it is in some other parts of the country. And what we don't have to spend on house payments, we can spend on cars, right?

I just hope MBUSA does not forget us in their marketing plans. Lots of folks around here drive AMGs, but almost no one makes $350,000 per year.

cyberdrakon · 03-11-2008

I think it's because SLK 55 owners are not representative of the rest of the group (SL 65, S 65, CLS 63 etcetera) and couple really really affluent buyers would pull the statistics up quite a bit.

03-11-2008	#2 (permalink)
dsb Elite SLK World Member Join Date: Jul 2006 Location: NorCal Vehicle: '06 slk55 Posts: 1,176 Country: Thanks: 67 Thanked 121 Times in 42 Posts	That's pretty cool info. Honestly, that income is higher than I expected. __________________ SOLD! 06 Mercedes Benz SLK55 Caspian Blue / Black & Ash *To view links or images in signatures your post count must be 5 or greater. You currently have 0 posts.*

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03-11-2008	#3 (permalink)
Dolebludger Elite SLK World Member Join Date: Feb 2008 Location: Yukon, OK Vehicle: '07 SLK 280; '04 C 320, '01 Honda S 2000, '98 Ford Ranger truck. Posts: 572 Country: Thanks: 40 Thanked 79 Times in 53 Posts	Yes, I must agree that the incomes are higher than I expected. And we own TWO. I certainly hope Daimler/AG doesn't come and pick my two Mercedes up! I guess they can't, as they were cash purchases. Joking, of course, as we live in a low cost part of the US where housing (for example) is maybe 10% of what it is in some other parts of the country. And what we don't have to spend on house payments, we can spend on cars, right? I just hope MBUSA does not forget us in their marketing plans. Lots of folks around here drive AMGs, but almost no one makes $350,000 per year.

03-11-2008	#4 (permalink)
cyberdrakon Elite SLK World Member Join Date: Jun 2006 Location: SoCal, USA Vehicle: SLK55 2006 Other Toys: 560SEC 1990, CLK500 2005 Posts: 1,406 Country: Thanks: 26 Thanked 63 Times in 42 Posts	I think it's because SLK 55 owners are not representative of the rest of the group (SL 65, S 65, CLS 63 etcetera) and couple really really affluent buyers would pull the statistics up quite a bit.

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